Public Relations

Below you will see some of the assignments I completed while in my Public Relations class. As a reflection, I sincerely enjoyed the classwork and projects. I feel this class aligns well with my current job position at Texas Roadhouse. I am passionate about event planning, social media management, and brand building. This class was fun!

Press Release

Click the button above to see the press release. I got the idea from a random Facebook post. It's a totally off the wall topic and was fun to write!

Purpose: The purpose of this ad is to encourage people to get the vaccine by giving discounts. Also, in hopes that potential customers would see this and be convinced to switch cellular service providers to Verizon.

Target Audience: Men and women, ages 18-80, own a smartphone and subscribe to a cellular provider service, eligible for the Covid-19 vaccine, and have an average to low level of income.

Blog Post

Click the button above to check out my latest blog post. This post is about my experience during Gift Card Season as a Local Store Marketer at Texas Roadhouse.

Purpose: To talk about how I marketed Gift Card Season and share my experience. I think this could bring insight to other markets so they can see into how Texas Roadhouse fuels their sales building strategy.

Target Audience: Other marketers or managers looking in retail or hospitality looking to build gift card sales

Keywords and Key Phrases: Gift Cards, Gift Card Season, Fundraiser, Incentivize, marketing, restaurant, strategy, cobranded gift cards,

This post is inspired by the press release linked above. It's purpose is to persuade. I used a customized bit.ly link in this post as well.

Target Audience: Men and women, ages 18-80, own a smartphone and subscribe to a cellular provider service, eligible for the Covid-19 vaccine, and have an average to low level of income.

When I created this Twitter post. I tried to make something that appealed to the emotional side of the viewer. I think it's pretty clever (:

Purpose: to create engagement and brand awareness. The light play on words is funny while staying relevant to Hispanic Heritage Month. I included hash tags because they can bring a larger area of engagement and views.

Target Audience: Spanish speaking Americans, men and women aged 24-65 who travel or would like to travel to central and south America.

I made this Instagram post with the sense of community in mind. It's meant to promote individual employee importance and a people first perspective.

Caption:

“Mija, sometimes you have to learn to dance in the rain!”

Nereida identifies as Neyurican, born and raised in East Harlem by her strong single mother. She says she gives gratitude to her mother for teaching her the power of perseverance. “Our ancestors, faith and community are always inside of me and I take them wherever I go as I explore the world,” says Nereida.

In honor of Hispanic Heritage Month, we think it is imperative to recognize the rich culture of our Hispanic and Latinx Jet Blue crewmembers. Check back every day to see more!

#NationalHispanicHeritageMonth #JetBlue #Travelgram #Latinx #Hispanic #HispanicHeritage #Neyurican"

Purpose: The purpose is to create a positive brand image with a people first perspective.

Target Audience: People celebrating Hispanic Heritage month, male and female users on Instagram, ages 18-50, people who have flown Jet Blue or any other airline before.

This Google Search ad is for my blog post. The purpose of this ad is to promote my blog post.

This ad is segmented by Geographic location and meant to only target viewers who live in areas where leaves fall on the ground.

Copy:

“Stihl leaf blowers aren’t just for professionals. See how this dad gets the scare of the year when his kids jump out from the leaf pile.”

Geographic Segmentation is when you group customers together based on location. Customers can be divided by country, state, climate, altitude, zip code, or city, for example.

Purpose of ad: to promote Stihl’s new leaf blower by engaging viewers’ sense of humor.

Recommended Channels:

I believe this ad would best be received on Facebook and TikTok. On Facebook, I will be able to target specific regions where fall leaves hit the ground. This ad can create a positive emotional reaction among viewers. The video is short and can be viewed with or without sound and still have the desired reaction.

I used the Miracle-Gro Superbowl ad as inspiration for this ad. There are 689 million active monthly users on TikTok from all over the globe. In May of 2021, TikTok created a feature for business-tok called Designated Market Area (DMA) geo-targeting. DMA geo-targeting uses 210 standardized geographic areas across the U.S. so

businesses can share more relevant, interesting, and impactful content with their customers.

Both platforms are share-forward facing channels where content has a chance at going viral.

Thank You!

I am proud of the pieces showcased above. I am so happy I was able to learn and gain the confidence I need to move forward in my marketing career! Thanks for coming along on my journey with me!