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Halle Collins-George
Marketing Enthusiast, Mom, and Student finding Connection Through Food and a Hunger for Greatness
Portfolio
Here, you'll find the projects I have created. I am proud of the pieces displayed below. I feel that this gallery is a true testimony to my hard work, dedication, innovation, and creativity.
3-Point Lighting Interview Project
Meet Stanley - my sassy, goofy, and funny 3-year-old. This interview took ALOT of time to create. I used Adobe Premiere, 3-point lighting, and my iPhone camera to do it. I applied audio and visual effects including music, sound effects (using keyframes), and color correction.
Blog Post
This post is about my experience during Gift Card Season as a Local Store Marketer at Texas Roadhouse.
Purpose: To talk about how I marketed Gift Card Season and share my experience. I think this could bring insight to other markets so they can see into how Texas Roadhouse fuels their sales building strategy.
Target Audience: Other marketers or managers looking in retail or hospitality looking to build gift card sales
Keywords and Key Phrases: Gift Cards, Gift Card Season, Fundraiser, Incentivize, marketing, restaurant, strategy, cobranded gift cards.
Best Practices:
I used Monster Insights to make sure I had a good headline. I used images and segmented my blog post into five parts to make it easy to read.
Purpose: To talk about how I marketed Gift Card Season and share my experience. I think this could bring insight to other markets so they can see into how Texas Roadhouse fuels their sales building strategy.
Target Audience: Other marketers or managers looking in retail or hospitality looking to build gift card sales
Keywords and Key Phrases: Gift Cards, Gift Card Season, Fundraiser, Incentivize, marketing, restaurant, strategy, cobranded gift cards.
Best Practices:
I used Monster Insights to make sure I had a good headline. I used images and segmented my blog post into five parts to make it easy to read.
Social Media Ad Video Project
I created this video right before taxes were due. I'm know I'm not the only one who hates tax season!
Target Audience:
• Men and Women
• Ages 21-75
• Who have previously filed their own taxes or do not know how to file taxes.
• Income level above $40,000
• People living in the U.S.
• Employees, business owners, freelance workers, homeowners, and parents are some people who would be targeted.
• People who maybe lack computer or math skills.
• People with busy schedules who may lack the time to do their taxes.
Message: Filing taxes is a headache. H&R Block can make it easy for you.
Channel Best Practices:
• I added video effects/transitions to make the video more appealing.
• The first 15 seconds is captivating (at least to me LOL).
• I put text in my video to emphasize the message I am trying to convey.
Video Size: 1920x1080 (16:9 ratio). Length is right around 30 seconds.
Target Audience:
• Men and Women
• Ages 21-75
• Who have previously filed their own taxes or do not know how to file taxes.
• Income level above $40,000
• People living in the U.S.
• Employees, business owners, freelance workers, homeowners, and parents are some people who would be targeted.
• People who maybe lack computer or math skills.
• People with busy schedules who may lack the time to do their taxes.
Message: Filing taxes is a headache. H&R Block can make it easy for you.
Channel Best Practices:
• I added video effects/transitions to make the video more appealing.
• The first 15 seconds is captivating (at least to me LOL).
• I put text in my video to emphasize the message I am trying to convey.
Video Size: 1920x1080 (16:9 ratio). Length is right around 30 seconds.
Instagram Post
I made this Instagram post with the sense of community in mind. It's meant to promote individual employee importance and a people first perspective.
The caption reads: “Mija, sometimes you have to learn to dance in the rain!”
Nereida identifies as Neyurican, born and raised in East Harlem by her strong single mother. She says she gives gratitude to her mother for teaching her the power of perseverance. “Our ancestors, faith and community are always inside of me and I take them wherever I go as I explore the world,” says Nereida.
In honor of Hispanic Heritage Month, we think it is imperative to recognize the rich culture of our Hispanic and Latinx Jet Blue crewmembers. Check back every day to see more!
#NationalHispanicHeritageMonth #JetBlue #Travelgram #Latinx #Hispanic #HispanicHeritage #Neyurican
Purpose: The purpose is to create a positive brand image with a people first perspective.
Target Audience: People celebrating Hispanic Heritage month, male and female users on Instagram, ages 18-50, people who have flown Jet Blue or any other airline before.
Best Practices:
Clear call to action, relevant post, and used hashtags.
The caption reads: “Mija, sometimes you have to learn to dance in the rain!”
Nereida identifies as Neyurican, born and raised in East Harlem by her strong single mother. She says she gives gratitude to her mother for teaching her the power of perseverance. “Our ancestors, faith and community are always inside of me and I take them wherever I go as I explore the world,” says Nereida.
In honor of Hispanic Heritage Month, we think it is imperative to recognize the rich culture of our Hispanic and Latinx Jet Blue crewmembers. Check back every day to see more!
#NationalHispanicHeritageMonth #JetBlue #Travelgram #Latinx #Hispanic #HispanicHeritage #Neyurican
Purpose: The purpose is to create a positive brand image with a people first perspective.
Target Audience: People celebrating Hispanic Heritage month, male and female users on Instagram, ages 18-50, people who have flown Jet Blue or any other airline before.
Best Practices:
Clear call to action, relevant post, and used hashtags.
Press Release
The inspiration for creating this press release came from a random Facebook post. It's a totally off the wall topic and was fun to write!
Purpose: The purpose of this ad is to encourage people to get the vaccine by giving discounts. Also, in hopes that potential customers would see this and be convinced to switch cellular service providers to Verizon.
Target Audience: Men and women, ages 18-80, own a smartphone and subscribe to a cellular provider service, eligible for the Covid-19 vaccine, and have an average to low level of income.
Best Practice:
Used quotes, clear and direct headline, relevant information and kept it short.
Purpose: The purpose of this ad is to encourage people to get the vaccine by giving discounts. Also, in hopes that potential customers would see this and be convinced to switch cellular service providers to Verizon.
Target Audience: Men and women, ages 18-80, own a smartphone and subscribe to a cellular provider service, eligible for the Covid-19 vaccine, and have an average to low level of income.
Best Practice:
Used quotes, clear and direct headline, relevant information and kept it short.
Green Screen Video Project
This is a green screen video project I created for my Social Video Creation class. Inspiration struck when I was sitting at my desk but thinking about the mountains of chores that needed to be done.
Target Audience:
• Caregivers who are in need of household help
• Ages 25-55
• Has disposable income - $65K +
• Families with one or more children
• Homeowners
Message:
My video’s message is that running a household is hard work and care.com can help to alleviate some of the stress. I am trying to convey that Care.com offers a variety of care (housekeeping, babysitting, pet care, elderly care).
Channel Best Practices:
YouTube and Facebook would be my preferred channels for this ad. For this assignment, I choose YouTube. I made my video 1920x1080 (16:9 ratio). I think the many “moms” that start the video make it engaging.
I wasn’t planning to use my audio with this video, but I felt like it was so fitting. Of course, I forgot to turn off the fan that was running in the background. I tried to single out my voice and get rid of the background noise.
Target Audience:
• Caregivers who are in need of household help
• Ages 25-55
• Has disposable income - $65K +
• Families with one or more children
• Homeowners
Message:
My video’s message is that running a household is hard work and care.com can help to alleviate some of the stress. I am trying to convey that Care.com offers a variety of care (housekeeping, babysitting, pet care, elderly care).
Channel Best Practices:
YouTube and Facebook would be my preferred channels for this ad. For this assignment, I choose YouTube. I made my video 1920x1080 (16:9 ratio). I think the many “moms” that start the video make it engaging.
I wasn’t planning to use my audio with this video, but I felt like it was so fitting. Of course, I forgot to turn off the fan that was running in the background. I tried to single out my voice and get rid of the background noise.
Data Visualization Infographic
This infographic's purpose is to explain Jimmy John's 2021 Customer Service Satisfaction survey results. I used Infogram to create this image. I used graphs to emphasize the data. I used contrasting colors to make the infographic easy to follow. Lastly, I was sure to use colors, logos, and images that are related to Jimmy John's for brand recognition.
Segmented Ad
I created this ad using Adobe Premiere Pro. This ad is segmented by Geographic location and meant to only target viewers who live in areas where leaves fall on the ground.
Copy:
“Stihl leaf blowers aren’t just for professionals. See how this dad gets the scare of the year when his kids jump out from the leaf pile.”
Geographic Segmentation is when you group customers together based on location. Customers can be divided by country, state, climate, altitude, zip code, or city, for example.
Purpose of ad: to promote Stihl’s new leaf blower by engaging viewers’ sense of humor.
Recommended Channels:
I believe this ad would best be received on Facebook and TikTok. On Facebook, I will be able to target specific regions where fall leaves hit the ground. This ad can create a positive emotional reaction among viewers. The video is short and can be viewed with or without sound and still have the desired reaction.
I used the Miracle-Gro Superbowl ad as inspiration for this ad. There are 689 million active monthly users on TikTok from all over the globe. In May of 2021, TikTok created a feature for business-tok called Designated Market Area (DMA) geo-targeting. DMA geo-targeting uses 210 standardized geographic areas across the U.S. so businesses can share more relevant, interesting, and impactful content with their customers.
Both platforms are share-forward facing channels where content has a chance at going viral.
Copy:
“Stihl leaf blowers aren’t just for professionals. See how this dad gets the scare of the year when his kids jump out from the leaf pile.”
Geographic Segmentation is when you group customers together based on location. Customers can be divided by country, state, climate, altitude, zip code, or city, for example.
Purpose of ad: to promote Stihl’s new leaf blower by engaging viewers’ sense of humor.
Recommended Channels:
I believe this ad would best be received on Facebook and TikTok. On Facebook, I will be able to target specific regions where fall leaves hit the ground. This ad can create a positive emotional reaction among viewers. The video is short and can be viewed with or without sound and still have the desired reaction.
I used the Miracle-Gro Superbowl ad as inspiration for this ad. There are 689 million active monthly users on TikTok from all over the globe. In May of 2021, TikTok created a feature for business-tok called Designated Market Area (DMA) geo-targeting. DMA geo-targeting uses 210 standardized geographic areas across the U.S. so businesses can share more relevant, interesting, and impactful content with their customers.
Both platforms are share-forward facing channels where content has a chance at going viral.
Twitter Post
When I created this Twitter post. I tried to make something that appealed to the emotional side of the viewer. I think it's pretty clever (:
Purpose: to create engagement and brand awareness. The light play on words is funny while staying relevant to Hispanic Heritage Month. I included hash tags because they can bring a larger area of engagement and views.
Target Audience: Spanish speaking Americans, men and women aged 24-65 who travel or would like to travel to central and south America.
Best Practices:
Use hashtags, keep message under 60 characters, use link to direct traffic to website.
Purpose: to create engagement and brand awareness. The light play on words is funny while staying relevant to Hispanic Heritage Month. I included hash tags because they can bring a larger area of engagement and views.
Target Audience: Spanish speaking Americans, men and women aged 24-65 who travel or would like to travel to central and south America.
Best Practices:
Use hashtags, keep message under 60 characters, use link to direct traffic to website.
Photoshop Design
I created this design during my Website Management class. I used Adobe Photoshop to create this. The assignment was to create two Ad Displays that could be used during A/B testing. I learned that A/B testing is important because to constantly improve your Display Ad means a higher conversion rate.
Design Best Practices:
The dimensions used are 300x250 to fit a medium rectangle banner ad. I used a clear call to action and kept the verbiage simple. I left room for white space on the design. I also used images and shapes to reinforce my ad's objective and to grab attention. Lastly, I made sure the graphics in this banner ad extended to the edges of the box to give it a clearly defined frame.
Design Best Practices:
The dimensions used are 300x250 to fit a medium rectangle banner ad. I used a clear call to action and kept the verbiage simple. I left room for white space on the design. I also used images and shapes to reinforce my ad's objective and to grab attention. Lastly, I made sure the graphics in this banner ad extended to the edges of the box to give it a clearly defined frame.
Facebook Post
This post is inspired by a mock press release I created. I used Adobe Photoshop to edit the image before I posted to Facebook. It's purpose is to persuade. I used a customized bit.ly link in this post as well.
The caption reads: A reliable phone plan is great, but a healthy body is even better. That’s why we’re offering up to a $40 discount per line when you get the Covid-19 Vaccination. Go to https://bit.ly/VerizonVax
to learn more. #GetTheVax
Purpose: The purpose of this ad is to encourage people to get the vaccine by giving discounts. Also, in hopes that potential customers would see this and be convinced to switch cellular service providers to Verizon.
Target Audience: Men and women, ages 18-80, own a smartphone and subscribe to a cellular provider service, eligible for the Covid-19 vaccine, and have an average to low level of income.
Best Practices:
Clear call to action, use hashtags, link to external website, clear branded image.
The caption reads: A reliable phone plan is great, but a healthy body is even better. That’s why we’re offering up to a $40 discount per line when you get the Covid-19 Vaccination. Go to https://bit.ly/VerizonVax
to learn more. #GetTheVax
Purpose: The purpose of this ad is to encourage people to get the vaccine by giving discounts. Also, in hopes that potential customers would see this and be convinced to switch cellular service providers to Verizon.
Target Audience: Men and women, ages 18-80, own a smartphone and subscribe to a cellular provider service, eligible for the Covid-19 vaccine, and have an average to low level of income.
Best Practices:
Clear call to action, use hashtags, link to external website, clear branded image.
Marketing Plan for The Gathering Source
In my Advertising and Social Media class, my team and I created a marketing strategies campaign for a local non-profit called The Gathering Source (TGS). Together, we created a campaign calendar, budget, social media strategies, various ad content (including newspaper and radio), and presented this to The Gathering Source.
We began by evaluating TGS's current marketing, website, and social media. We met with their executive director to learn more about the organization and what their overall goals were. Our group then set SMART goals and directed our efforts to achieve those goals. We kept the organization in mind and tried to keep the plan as simple and effective as possible.
Below you can download this marketing campaign presentation.
We began by evaluating TGS's current marketing, website, and social media. We met with their executive director to learn more about the organization and what their overall goals were. Our group then set SMART goals and directed our efforts to achieve those goals. We kept the organization in mind and tried to keep the plan as simple and effective as possible.
Below you can download this marketing campaign presentation.
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